About the Project
A growing tech company was scaling its outbound efforts but struggling with the inefficiencies of manual lead research:
- Manual lead research takes hours and slows outreach
- Low personalization, resulting in generic messages that underperform
- Underutilized internal case‑study library
- Inconsistent messaging due to reliance on manual processes
The goal of this project is to reduce outreach messaging preparation time without sacrificing relevance or message quality.
Building the Solution: Research Intelligence, End-to-End
To solve these challenges, Akvelon developed Insight Bridge - an AI agent that automates every step of lead research and outreach:
- Automated Prospect Analysis:
Scans websites, PDFs, and other sources to analyze a company's structure, industry, and decision-makers. - Pain Point Detection:
Identifies business needs using semantic analysis and keyword signals from public data. - Case Study Matching:
Connects each prospect’s challenge to relevant case studies or past projects from your internal knowledge base. - AI-Powered Outreach:
Generates tailored outreach copy in seconds — grounded in research, not guesswork. - Reusable Research Intelligence:
Stores lead research data for future use, ensuring knowledge continuity across the sales team.
Results: Faster Preparation, Better Engagement, Consistent Messaging
After deployment, Insight Bridge reduced lead research time from 1–3 hours to under a minute — a 90% cut that unlocked major downstream benefits:
- Over 90% faster lead research freed SDRs to focus on high-value, real-time conversations.
- Saved time enabled deeper outreach personalization via AI-detected pain points.
- Engagement rates rose thanks to faster, more relevant messaging.
- Success stories and case studies were consistently reused to enrich outreach.
- Messaging became standardized across teams, improving brand alignment.
The tool also laid the foundation for scaling AI-driven sales enablement across the organization.
How the AI Agent Works
From Prospect Discovery to AI-Generated Copy: A Quick Walkthrough
What’s Next: Enhancing Capabilities for Greater Reach
Building on early success, Akvelon is working to expand Insight Bridge with:
- API integrations with Bing for richer public data coverage
- Support for internal documents like PDFs and Confluence pages
- Custom outreach templates tailored to different buyer personas and segments
These enhancements will further scale outreach and keep Insight Bridge aligned with evolving GTM needs.
