Industries Marketing & Media
Marketing & Media Software Development Services
Marketing & Media Software Development Services
We build advanced AdTech, media, and marketing innovation software, combining cutting-edge AI/ML innovation with our team’s engineering excellence.
We focus on delivering measurable outcomes that elevate performance, optimize engagement, and drive business growth for our clients.
Global industry leaders trust us for software development
What we can do for you
We create intelligent marketing solutions that streamline workflows, optimize campaigns with AI, and provide actionable insights. Our marketing innovation software is designed to help you reduce costs, improve efficiency, and make the most of your marketing investments.
Streamline your marketing operations with intelligent automation systems powered by ML algorithms that deliver real-time personalization and optimization.
Our solutions cut campaign setup time, delivering:
- Dynamic content generation
- Behavioral scoring
- Cross-channel campaign orchestration
Our cloud-based systems smoothly integrate with your CRM, helping marketing teams boost conversion rates through precise targeting and data-driven decisions.
Use your marketing data as a strategic asset with our custom analytics solutions.
We build comprehensive dashboards that:
- Unify cross-channel performance metrics
- Reveal customer behavior patterns
- Enable precise revenue attribution
Leveraging advanced BI tools and predictive analytics, we help marketing teams spot trends early and make confident, data-based decisions that drive ROI.
Gain a competitive advantage with high-performance bidding software that processes millions of requests per second.
We deliver scalable RTB platforms that help you:
- Optimize your ad spend through precise audience targeting & dynamic bid strategies
- Maintain sub-100ms response times
Our systems empower advertising teams to maximize campaign ROI across multiple DSPs and exchanges.
Transform customer engagement with our AI-powered experience platforms that orchestrate personalized journeys across all digital touchpoints.
Our solutions:
- Deliver intelligent content recommendations and offers using advanced LLMs
- Analyze customer behavior patterns in real-time to adapt interactions
- Create seamless experiences across web, mobile, and social channelsWe strategically enhance your app to align with your current business objectives.
Help your marketing teams achieve higher conversion rates through accurate personalization.
Optimize your content operations with intelligent DAM systems that streamline how teams store, manage, and distribute digital assets.
Our AI-enhanced solutions:
- Automate content tagging
- Enable advanced search
- Ensure consistent brand delivery across channels
We’ll help you reduce asset production time by up to 40% while improving team collaboration.
Lay a future-proof foundation for your marketing technology with scalable, high-performance data architecture.
Our solutions allow your team to:
- Seamlessly unify data from all marketing channels and tools
- Deliver real-time analytics, reporting, and automation
- Maintain top-tier data quality and compliance standards
- Scale effortlessly with your growing data demands
Enhance your marketing strategy with a data foundation built to adapt, grow, and deliver lasting results.
Streamline your marketing operations with intelligent automation systems powered by ML algorithms that deliver real-time personalization and optimization.
Our solutions cut campaign setup time, delivering:
- Dynamic content generation
- Behavioral scoring
- Cross-channel campaign orchestration
Our cloud-based systems smoothly integrate with your CRM, helping marketing teams boost conversion rates through precise targeting and data-driven decisions.
Use your marketing data as a strategic asset with our custom analytics solutions.
We build comprehensive dashboards that:
- Unify cross-channel performance metrics
- Reveal customer behavior patterns
- Enable precise revenue attribution
Leveraging advanced BI tools and predictive analytics, we help marketing teams spot trends early and make confident, data-based decisions that drive ROI.
Gain a competitive advantage with high-performance bidding software that processes millions of requests per second.
We deliver scalable RTB platforms that help you:
- Optimize your ad spend through precise audience targeting & dynamic bid strategies
- Maintain sub-100ms response times
Our systems empower advertising teams to maximize campaign ROI across multiple DSPs and exchanges.
Transform customer engagement with our AI-powered experience platforms that orchestrate personalized journeys across all digital touchpoints.
Our solutions:
- Deliver intelligent content recommendations and offers using advanced LLMs
- Analyze customer behavior patterns in real-time to adapt interactions
- Create seamless experiences across web, mobile, and social channels
Help your marketing teams achieve higher conversion rates through accurate personalization.
Optimize your content operations with intelligent DAM systems that streamline how teams store, manage, and distribute digital assets.
Our AI-enhanced solutions:
- Automate content tagging
- Enable advanced search engagement & retention
- Ensure consistent brand delivery across channels
We’ll help you reduce asset production time by up to 40% while improving team collaboration.
Lay a future-proof foundation for your marketing technology with scalable, high-performance data architecture.
Our solutions allow your team to:
- Seamlessly unify data from all marketing channels and tools
- Deliver real-time analytics, reporting, and automation
- Maintain top-tier data quality and compliance standards
- Scale effortlessly with your growing data demands
Enhance your marketing strategy with a data foundation built to adapt, grow, and deliver lasting results.
Our experience building scalable
& high-performance campaign software
100M+ DAUs 150,000 RPSWe're experienced in delivering highly scalable ad-serving systems capable of processing approximately 150,000 requests per second (RPS)
with exceptionally low latency.
Sub-50ms Request ProcessingWe process high-volume campaign requests in under 50ms, with ultra-light 15kb payloads for seamless user experience.
Sub-50ms Request ProcessingWe process high-volume campaign requests in under 50ms, with ultra-light 15kb payloads for seamless user experience.
99.93% Uptime SLARelated Projects
AI-Powered Customer Engagement Center Business Attribution
F5's Customer Engagement Center needed a data-driven solution to quantify their impact, justify budgets, and improve briefing planning.
Goals & Challenges:
- Enable quantification of business impact for better budget justification & strategic planning
- Create a scalable system to analyze engagement data and align with broader business goals
Impact:
- Delivered an AI-powered business attribution system
- Enhanced revenue attribution accuracy by revealing high-impact customer touchpoints
- Optimized resource allocation strategies
by identifying revenue-generating interactions - Reduced time-to-insight with a high-performance system capable of processing large datasets in real-time
Ad Data Science for Faster Ad Insights
This project aimed to improve data access and processing efficiency in order to accelerate data-driven decision-making for our client’s Ads and Marketing teams.
Goals & Challenges:
- Optimize ETL processes and performance
- Develop efficient metrics table architecture
- Enhance BI dashboard performance and consolidate advertising data access
Impact:
- Reduced dashboard runtimes:
-
- Conversation page ads monitoring dashboard: 45% faster, 67% fewer gigabytes processed
- App installs on MWeb dashboard: 73% faster, 37% fewer gigabytes processed
- Enabled automated ad metrics generation and streamlined ads data warehouse
- Launched a new ETL process
Enhancing MS Dynamics CRM
with an Integrated Marketing Platform
Microsoft aimed to enhance their marketing platform to serve as an all-in-one marketing solution integrated with Microsoft Dynamics CRM.
Goals & Challenges:
- Build cross-channel marketing automation platform
- Implement real-time campaign analytics and visualization
- Transform campaign data into actionable insights
Impact:
- Automated campaign workflows with standardized processes
- Enhanced targeting with custom audience segmentation
- Streamlined asset creation with multi-parameter support
- Delivered comprehensive analytics with interactive dashboards
- Enabled data-driven customer journey personalization
Machine Learning Models Development for Ad Attribution and LTV Prediction
Our team focused on developing ML models to enhance the accuracy of campaign performance measurement, enabling data-driven decisions.
Goals & Challenges:
- Design and implement ML models to accurately classify app installs and improve campaign performance analysis
- Develop predictive models to estimate user lifetime value (LTV) for enhanced marketing decision-making
Impact:
- Developed high-accuracy probabilistic matching model for marketing campaign attribution
- Created advanced LTV prediction models tailored to client segments and user behavior
- Informed marketing investment decisions
- Enabled data-driven resource allocation
- Optimized marketing ROI
Content Management Platform
for ICEPortal
ICEPortal is a leading provider of online travel and leisure-related visual content, serving a rapidly expanding global audience.
Goals & Challenges:
- Upgrade content management system
- Streamline content creation and management processes
- Design a scalable online platform to support ICEPortal’s growing client base
Impact:
- Built a scalable web platform on .NET and SQL Server, featuring eBooks, virtual tours, and live image tools
- Delivered 99.99% uptime with 24/7 support
- Enabled seamless management of digital assets and virtual experiences
Community Discovery via Advanced Search & AI Labeling
We were a key part of enhancing user engagement and unifying search functionalities across iOS, Android, Web, and backend to maintain high performance and relevance.
Goals & Challenges:
- Enhance community discovery across iOS, Android, and Web platforms
- Deliver safe, engaging, and high-quality feed experiences
- Optimize and maintain GraphQL endpoints to ensure consistent performance across all apps
Impact:
- Enhanced multi-criteria search with relevance-based ranking across billions of records and hundreds of filter fields
- Improved UX with modernized SERP screens and experimental features, boosting user engagement
- Integrated advanced search and AI labeling, leveraging LLM agents and RAG for real-time knowledge and more accurate AI outputs
Component Authoring Solution
A leading component-based software provider needed their Windows app and cloud platform to integrate with third-party services.
Goals & Challenges:
- Integrate Windows app and cloud platform with third-party DMS (VeevaVault)
- Develop flexible XML document import capabilities
- Implement multi-language content translation workflow
Impact:
- Enhanced security and usability through seamless VeevaVault integration
- Accelerated document processing with custom XML importers supporting DITA format
- Dramatically reduced localization time with XLIFF-based translation workflow
- Enabled automated metadata synchronization and multi-format document views
Efficient Ad Targeting Solution
Advertisers of a leading social platform needed Akvelon to build a unified targeting infrastructure to enhance their ad selection process.
Goals & Challenges:
- Upgrade targeting filters and migrate to a new Ad Server Framework with improved targeting features
- Enable full control of ad filters to enable faster, independent updates
Impact:
- Created a central platform to collect and store user targeting information from various sources
- Unified data format and protocol for all data sources
- Migrated existing selectors and filters to new framework for future development
- Implemented a platform for combining multiple targeting options into one
Optimizing Search Engine Conversion With Automated Sitemap Generation
A leading on-demand food delivery service cooperated with Akvelon to migrate their existing monolith application and increase the number of integrations with third-party companies.
Goals & Challenges:
- Address the lack of active sitemap generation by updating outdated sitemaps with the most relevant information
- Enhance SEO by establishing a pipeline for regular sitemap generation, ensuring that search engines have the most accurate and current data to offer potential customers
Impact:
- Designed and deployed a robust sitemap generation pipeline to ensure daily creation of up-to-date, data-rich sitemaps optimized for search engine indexing
- Migrated away from the existing application and increased the number of integrations with third-party companies
- Achieved over 90% test coverage, simplifying future code extensions
- Increased conversion rates from search engines
LinkedIn Research Tool (LRT)
A sales intelligence software project designed to enhance lead quality and quantity as well as improve sales processes through data-driven insights from LinkedIn.
Goals & Challenges:
- Analyze LinkedIn data to help sales teams optimize their processes
- Increase lead volume and quality, and streamline the workflows of sales teams
Impact:
- Increased lead quality through intelligent network analysis and custom-criteria matching
- Automated lead qualification process, significantly reducing manual prospecting time
- Enhanced networking efficiency with one-click mutual connection tracking and lead prioritization
AI-Powered Customer Engagement Center Business Attribution
F5's Customer Engagement Center needed a data-driven solution to quantify their impact, justify budgets, and improve briefing planning.
Goals & Challenges:
- Enable quantification of business impact for better budget justification & strategic planning
- Create a scalable system to analyze engagement data and align with broader business goals
Impact:
- Delivered an AI-powered business attribution system
- Enhanced revenue attribution accuracy by revealing high-impact customer touchpoints
- Optimized resource allocation strategies
by identifying revenue-generating interactions - Reduced time-to-insight with a high-performance system capable of processing large datasets in real-time
Ad Data Science for Faster Ad Insights
This project aimed to improve data access and processing efficiency in order to accelerate data-driven decision-making for our client’s Ads and Marketing teams.
Goals & Challenges:
- Optimize ETL processes and performance
- Develop efficient metrics table architecture
- Enhance BI dashboard performance and consolidate advertising data access
Impact:
- Reduced dashboard runtimes:
-
- Conversation page ads monitoring dashboard: 45% faster, 67% fewer gigabytes processed
- App installs on MWeb dashboard: 73% faster, 37% fewer gigabytes processed
- Enabled automated ad metrics generation and streamlined ads data warehouse
- Launched a new ETL process
Enhancing MS Dynamics CRM with an Integrated Marketing Platform
Microsoft aimed to enhance their marketing platform to serve as an all-in-one marketing solution integrated with Microsoft Dynamics CRM.
Goals & Challenges:
- Build cross-channel marketing automation platform
- Implement real-time campaign analytics and visualization
- Transform campaign data into actionable insights
Impact:
- Automated campaign workflows with standardized processes
- Enhanced targeting with custom audience segmentation
- Streamlined asset creation with multi-parameter support
- Delivered comprehensive analytics with interactive dashboards
- Enabled data-driven customer journey personalization
Machine Learning Models Development for Ad Attribution and LTV Prediction
Our team focused on developing ML models to enhance the accuracy of campaign performance measurement, enabling data-driven decisions.
Goals & Challenges:
- Design and implement ML models to accurately classify app installs and improve campaign performance analysis
- Develop predictive models to estimate user lifetime value (LTV) for enhanced marketing decision-making
Impact:
- Developed high-accuracy probabilistic matching model for marketing campaign attribution
- Created advanced LTV prediction models tailored to client segments and user behavior
- Informed marketing investment decisions
- Enabled data-driven resource allocation
- Optimized marketing ROI
Content Management Platform for ICEPortal
ICEPortal is a leading provider of online travel and leisure-related visual content, serving a rapidly expanding global audience.
Goals & Challenges:
- Upgrade content management system
- Streamline content creation and management processes
- Design a scalable online platform to support ICEPortal’s growing client base
Impact:
- Built a scalable web platform on .NET and SQL Server, featuring eBooks, virtual tours, and live image tools
- Delivered 99.99% uptime with 24/7 support
- Enabled seamless management of digital assets and virtual experiences
Community Discovery via Advanced Search & AI Labeling
We were a key part of enhancing user engagement and unifying search functionalities across iOS, Android, Web, and backend to maintain high performance and relevance.
Goals & Challenges:
- Enhance community discovery across iOS, Android, and Web platforms
- Deliver safe, engaging, and high-quality feed experiences
- Optimize and maintain GraphQL endpoints to ensure consistent performance across all apps
Impact:
- Enhanced multi-criteria search with relevance-based ranking across billions of records and hundreds of filter fields
- Improved UX with modernized SERP screens and experimental features, boosting user engagement
- Integrated advanced search and AI labeling, leveraging LLM agents and RAG for real-time knowledge and more accurate AI outputs
Component Authoring Solution
A leading component-based software provider needed their Windows app and cloud platform to integrate with third-party services.
Goals & Challenges:
- Integrate Windows app and cloud platform with third-party DMS (VeevaVault)
- Develop flexible XML document import capabilities
- Implement multi-language content translation workflow
Impact:
- Enhanced security and usability through seamless VeevaVault integration
- Accelerated document processing with custom XML importers supporting DITA format
- Dramatically reduced localization time with XLIFF-based translation workflow
- Enabled automated metadata synchronization and multi-format document views
Efficient Ad Targeting Solution
Advertisers of a leading social platform needed Akvelon to build a unified targeting infrastructure to enhance their ad selection process.
Goals & Challenges:
- Upgrade targeting filters and migrate to a new Ad Server Framework with improved targeting features
- Enable full control of ad filters to enable faster, independent updates
Impact:
- Created a central platform to collect and store user targeting information from various sources
- Unified data format and protocol for all data sources
- Migrated existing selectors and filters to new framework for future development
- Implemented a platform for combining multiple targeting options into one
Optimizing Search Engine Conversion With Automated Sitemap Generation
A leading on-demand food delivery service cooperated with Akvelon to migrate their existing monolith application and increase the number of integrations with third-party companies.
Goals & Challenges:
- Address the lack of active sitemap generation by updating outdated sitemaps with the most relevant information
- Enhance SEO by establishing a pipeline for regular sitemap generation, ensuring that search engines have the most accurate and current data to offer potential customers
Impact:
- Designed and deployed a robust sitemap generation pipeline to ensure daily creation of up-to-date, data-rich sitemaps optimized for search engine indexing
- Migrated away from the existing application and increased the number of integrations with third-party companies
- Achieved over 90% test coverage, simplifying future code extensions
- Increased conversion rates from search engines
LinkedIn Research Tool (LRT)
A sales intelligence software project designed to enhance lead quality and quantity as well as improve sales processes through data-driven insights from LinkedIn.
Goals & Challenges:
- Analyze LinkedIn data to help sales teams optimize their processes
- Increase lead volume and quality, and streamline the workflows of sales teams
Impact:
- Increased lead quality through intelligent network analysis and custom-criteria matching
- Automated lead qualification process, significantly reducing manual prospecting time
- Enhanced networking efficiency with one-click mutual connection tracking and lead prioritization
Discover how our Media & Marketing innovation software development services can benefit your business
Discover how our Media & Marketing software development services can benefit your business
Our core AI and GenAI capabilities
for Marketing & Media
Our core AI and GenAI capabilities
for Marketing
& Media
AI for Lead Generation & Business Conversion
- AI-Driven Lead Scoring
Prioritize high-value leads using behavioral data and predictive analytics - Personalized Campaign Optimization
Create tailored marketing strategies for individual customer segments - Conversational AI for Lead Generation
Deploy chatbots to engage prospects, deliver personalized, context-aware responses, and guide leads through the funnel in real time
Impact:
- Improved lead conversion rates
- Enhanced customer experiences
- Maximized ROI
AI-Powered Translation Solutions
- Global Communication Tools
Deliver accurate, contextual translations across multiple languages and communication channels - Custom Translation Tools
Build specialized solutions including video subtitling and LLM-powered translation systems optimized for your needs - Global Business Expansion
Scale your reach with translation frameworks for marketing, support, and international operations
Impact:
- Effortless communication with global audiences
- Faster market entry and growth
- Higher customer engagement and retention
Customer Support Automation
- Intelligent Chatbots
Leverage AI-powered chatbots that provide 24/7 support, handle routine queries, and guide users with personalized responses - Automated Ticketing & Workflow Management
Streamline support operations by automatically categorizing, prioritizing, and routing customer tickets - AI-Driven Sentiment Analysis
Analyze customer interactions to detect sentiment and gather insights to improve service quality
Impact:
- Improved customer retention and loyalty
- Reduced operational costs
- Increased agent efficiency
Content Creation
- Automated Writing
Generate high-quality marketing copy, product descriptions, and blog posts with AI efficiency - Personalized Campaigns
Create customized content at scale, from targeted emails to audience-specific marketing materials - Content Optimization
Enhance content performance with AI-driven SEO recommendations and engagement analytics
Impact:
- Reduced content production time and costs
- Improved customer conversion rates
- Optimized ROI through precise targeting
Business Decision Intelligence
- AI-Powered Decision Making
Transform data into actionable insights with advanced analytics, predicting market trends and optimizing business strategies - Smart Visualization
Create intuitive dashboards that showcase real-time KPIs and operational metrics for informed decision-making - Automated Data Integration
Seamlessly connect and process data from multiple sources for real-time analysis and reporting
Impact:
- Enhanced decision-making
- Improved business agility
- Increased operational efficiency
Accelerate your Marketing & Media operations
with Generative AI
Accelerate your Marketing & Media operations with Generative AI
Akvelon’s Generative AI solutions for Marketing & Media
Akvelon’s Generative AI solutions
for Marketing
& Media
GenAI-Powered Chatbot for Lead Generation
This project aimed to develop a chatbot to enhance Akvelon's customer experience and support marketing & sales efforts with custom content.
Goals & Challenges:
- Provide immediate, context-aware assistance and highly customized answers to each user’s inquiry
- Improve client experience and increase conversion with 24/7 customer service
Impact:
- Developed a GenAI chatbot that delivers highly personalized responses and enhances customer engagement
- Generated ready-to-use content for marketing and sales teams, tailored to client needs
- Reduced support workload through 24/7 automated responses, improving conversion rates
- Ensured scalability for high-volume user interactions, especially during peak traffic periods
LLM-Powered Translation Solution
We committed ourselves to building a customizable LLM-powered translation solution that helps businesses reduce localization costs and achieve higher translation accuracy.
Goals & Challenges:
- Address the challenge of localizing massive amounts of content without sacrificing speed
or quality - Tackle issues like LLM hallucination and bias
to provide reliable translation solutions
Impact:
- Enabled up to 90% cost reduction for large translation volumes
- Created a completely customizable solution for specific domains, requirements, and constraints
- Elevated translation accuracy & fluency
Akvelon AI Co-Writer
This project aimed to create a tool that streamlines documentation creation and helps ensure documentation consistency, offering better user experience.
Goals & Challenges:
- Provide an easy way to update software documentation, user manuals, etc
- Ensure compliance with Microsoft style guide
- Facilitate the search within complex documentation
Impact:
- Refined outdated software documentation and user manuals faster through automation
- Enabled suggestions for cross-references within documentation and increased the speed of search across the document repository
- Ensured Microsoft style guide compliance
GenAI-Powered Chatbot for Lead Generation
This project aimed to develop a chatbot to enhance Akvelon's customer experience and support marketing & sales efforts with custom content.
Goals & Challenges:
- Provide immediate, context-aware assistance and highly customized answers to each user’s inquiry
- Improve client experience and increase conversion with 24/7 customer service
Impact:
- Developed a GenAI chatbot that delivers highly personalized responses and enhances customer engagement
- Generated ready-to-use content for marketing and sales teams, tailored to client needs
- Reduced support workload through 24/7 automated responses, improving conversion rates
- Ensured scalability for high-volume user interactions, especially during peak traffic periods
LLM-Powered Translation Solution
We committed ourselves to building a customizable LLM-powered translation solution that helps businesses reduce localization costs and achieve higher translation accuracy.
Goals & Challenges:
- Address the challenge of localizing massive amounts of content without sacrificing speed or quality
- Tackle issues like LLM hallucination and bias to provide reliable translation solutions
Impact:
- Enabled up to 90% cost reduction for large translation volumes
- Created a completely customizable solution for specific domains, requirements, and constraints
- Elevated translation accuracy & fluency
Akvelon AI Co-Writer
This project aimed to create a tool that streamlines documentation creation and helps ensure documentation consistency, offering better user experience.
Goals & Challenges:
- Provide an easy way to update software documentation, user manuals, etc
- Ensure compliance with Microsoft style guide
- Facilitate the search within complex documentation
Impact:
- Refined outdated software documentation and user manuals faster through automation
- Enabled suggestions for cross-references within documentation and increased the speed of search across the document repository
- Ensured Microsoft style guide compliance
Got a question?
Got a question?
Effective software development marketing combines technical expertise with proven success. As trusted partners of leading social media platforms, Akvelon’s team delivers custom solutions that drive results.
Our AI and LLM-powered systems:
- Automate campaigns
- Personalize experiences
- Optimize content
These changes help reduce operational costs and improve user engagement. The unique blend of social media platform expertise and advanced AI capabilities helps our clients achieve greater ROI with fewer resources.
The best digital marketing software for agencies combines customization with proven automation capabilities. Through our experience, top-performing solutions integrate AI-powered analytics for data-driven decisions, automated campaign management that reduces manual work by 70%, and scalable content systems that streamline delivery.
We build platforms that connect seamlessly with your existing martech stack while adding predictive analytics and real-time optimization to maximize your clients' outcomes and your agency's efficiency.
AI-driven solutions accelerate time-consuming tasks like content generation, customer segmentation, and campaign optimization more efficiently and with less team effort. This lets your team focus on strategy while AI-powered systems handle execution.
Our clients achieve up to 60% faster campaign deployment and improved performance through AI-driven decisions.