Case Studies

Case Study: WebMD

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Client

WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, and employers. This is accomplished through their public and private online portals, mobile platforms, and health-focused publications. They provide credible information, supportive communities, and in-depth reference material about health subjects that matter. WebMD specializes in engaging consumers, physicians, and other healthcare professionals, across a multiscreen experience, allowing them to empower and enable health decisions – anytime and anywhere.

Business Need

WebMD’s Health Services At Your Side app is an exclusive platform available to users who have an account with WebMD Health Services through their employer or health plan. The purpose of the app is to inspire positive lifestyle changes and form healthier habits by providing personal assessments and health condition management through tracking daily goals and progress. With the Wellness At Your Side app users can:
•Set lifestyle goals and track progress
•Earn rewards for healthy choices
•Engage in a little friendly competition with team-based Wellness Challenges
•Take WebMD’s health assessment and get personalized next-steps to understand your health better

The initial build of the app had an unintuitive application experience, complex navigation, and an outdated design leading to an incomplete look and feel of the app.

Akvelon was selected for our expertise in mobile technologies, solid delivery reputation, and cost effectiveness. Ultimately, the task at hand was to rebuild, redesign, and reorganize the Wellness At Your Side app with the goal to revamp the responsiveness and effectiveness of the UI/UX on both Android and iOS.

Solution

Akvelon’s mobile development team first assessed and analyzed the mobile app by testing it under multiple platforms on both iOS and Android to determine the underlying issues. After the assessment, a strict timeline was composed to ensure delivery and consistency within the project scope.

Within the terms of agreement and timeline, our team built a new User Interface using Xamarin to help integrate a cross-platform functionality and overhauled the User Experience to make the app more accessible, convenient, and user friendly. Additionally, our team introduced support for new features and equipped the application with an analytics solution to gain insights into user behavior within the application. From beginning to end, our team performed the development of:
•Added homepage cards that provide easy access to the main pages of the app with smooth transitions (Assessments, Conditions, Goals, and Rewards)
•Added support for new type of cards
•Profile integration
•Redesign and reframe the UX of the assessment, analytics, daily tracking, rewards, and goals pages
•Robust transitions, improved responsive reliability
•Convenient navigation throughout the app – including a navigation toolbar with seamless access to every page in the app
•Analytics integration

Benefits

Akvelon’s successfully enhanced the UX and extended features of the WebMD Wellness At Your Side app. The app is available on Google Play and the App Store for users who have an account with WebMD Health Services through their employer or health plan. As a result, Akvelon:
•Successful creation and integration of new UI
•Overhaul and reassessment of the UX throughout the app
•Seamless multi-page navigation with consistency and faster response time
•Profile integration
•Cross-platform functionality
•On-time, on-budget project delivery

 

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