06 May Case Study: AT&T Featured apps
AT&T Inc. is the largest provider both of mobile telephony and of fixed telephony in the USA and also provides broadband subscription television services. As of 2012, it is also the 20th largest mobile telecom operator in the world, with over 106 million mobile customers.
Features Apps (FA) Widget is preloaded on Android phones and tablets released by AT&T. It’s placed on the tabletop of the devices and contains editorially-controlled carousel highlighting applications and games from AT&T and its content partners.
This version of FA for Android phones has a look and feel of the tablet version and provides an overall better end user experience. The widget encourages user engagement by providing fresh, timely and relevant content right on the home screen of the device. If the user sees a piece of content they would like to learn more about, or download, they might click on it and they are directed to the source storefront (i.e. Google Play) for download.
Akvelon was chosen as the sole contractor for this project. One of the reasons for this is the aggressive timeline Akvelon agreed on and the fact that Akvelon took full responsibility end-to-end for this fixed-bid contract. The project required a collaboration between two of Akvelon’s offices.[/vc_column_text]
They completely reinvented the featured widgets, thank you!
Featured Apps is a phone-top widget that helps solve the discoverability challenge by enabling users to find the best apps/games from AT&T and 3rd party developers. From a functionality perspective, it is a simple user interface with a streamlined download flow. The widget has left and right arrows that allows the user to scroll through content. If the user sees a piece of content they would like to learn more about, or download, they can click on it and they are directed to the source storefront (i.e. Google Play) for download.
FAv2 is not only to provide the new user interface, but will also create a better end user experience, improve discoverability of useful Android apps, therefore improving customer satisfaction and reduction in support calls. The widget has a simple user interface and a streamlined download flow. It has left and right arrows that allow the user to scroll through content.
The widget consists of 3 different layouts:
- 3 Up Layout where items are arranged in groups of 3
- Image + Text layout where each content item takes up entire panel
- 1 Up Layout where each content item takes up entire panel
Benefits & Results
Akvelon created a new user interface providing a better end user experience of the widget. The improved discoverability of useful Android apps is to increase customer satisfaction and reduce in support calls. Akvelon built a redesigned FAv2 widget to ensure that the application meets all the functional and nonfunctional requirements, as well as provides a consistent, optimized user interface on all the required screen configurations.