Case Studies

Case Study: Bing


Bing Local Deals and Commerce is a division of Bing that aims to provide users with unique and compelling offers from a variety of local businesses. Partnering with Dealsmap, Bing Deals harnesses deals from major providers and retailers, such as Groupon, Living Social, and Nordstrom, to offer the best daily discounts and deals to its customers. Bing Deals makes offers more accessible and more interactive between customers and companies.

Business Need

Bargain hunters, deal seekers, or anyone looking for unique offers online can have a difficult time sorting through the clutter of numerous retailers and sites. After all, it can be a long and cumbersome process from browsing to making a purchase decision, a process that Bing Deals hoped to improve by centralizing each step into one location. With the help of Akvelon, Bing’s User-Centric Advertising team was able to build an internal website that creates an entity management program for deals and products.


Akvelon was given an assortment of responsibilities in order to create a program that utilizes well-crafted algorithms to generate the most exciting and unique deals for users. Our tasks included:
•Requirements gathering
•Architecture design
•Documentation and testing
•Environment and box configuration
•WPF UI automation and code review

Additionally, Akvelon was in charge of performance optimization and development. For example, during the release, Akvelon implemented validation tools and unit tests projects containing over 64 cases. As a result, the team discovered over 30 bugs for the following subsystems: Bing Business Portal, MSN offer feed, and loyalty web service.